SHOW YOUR SUPPORT: HOW A CAL FIRE T-SHIRT SPARKS CONVERSATIONS ABOUT WILDFIRE HEROES

Let’s be honest — it’s just a T-shirt, right? Wrong. The Cal Fire Forestry Fire Protection T-shirt is doing something bigger. Way bigger. It’s not just repping a logo or looking rugged. It’s about showing up for the real heroes. The ones who walk into flames while we run the other way. So yeah, let’s talk about how that simple shirt is